Are you ready to embrace mobile? Over recent years we have heard many discussions over the virtues of a mobile enabled world. Everyone has been eager to predict when this life changing mobile phenomena is going to bloom within the transport world, but perhaps ahead of this, the question that should be asked is “What will these mobile technologies really do for my business?”

Customers want to be able to do more with their mobile phones, and are eager to start using these promised services in the real world. In this whitepaper, Trapeze Group examines two of the key benefits of the introduction of mobile strategies in transit, and discusses how to properly position this platform to customers in order to achieve maximum ROIs.